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Support Never Looked So Stylish! Introducing Balance by Blossom

June 04, 2026 Smera Shaji

Support Never Looked So Stylish! Introducing Balance by Blossom

There was a time when activewear was just about movement, nothing more. Today, it has become something bigger, a part of how you move through your entire day. From slow...

May 21, 2026 Smera Shaji

Athleisure, Less Layers More Comfort

This Summer Athleisure isn’t just about hitting the gym anymore, especially when summer rolls around, and comfort isn’t something you can compromise on. There’s no way you want to squeeze...

Start Them Right: The First Layer That Shapes Everyday Comfort

May 14, 2026 Smera Shaji

Start Them Right: The First Layer That Shapes Everyday Comfort

A child’s first innerwear may seem like a small detail, but it plays an important role in their everyday comfort. This is the layer that sits right against their skin,...

Mother's Day Tribute: A Love Letter Beyond Flowers: Remembering Anna Jarvis

May 13, 2026 Smera Shaji

Mother's Day Tribute: A Love Letter Beyond Flowers: Remembering Anna Jarvis

There is a quiet irony at the heart of Mother's Day. The woman who gave it to the world spent the last years of her life fighting against what it...

What Touches Your Body Affects How You Feel. Here’s Wellness That Stays With You.

April 07, 2026 Smera Shaji

What Touches Your Body Affects How You Feel. Here’s Wellness That Stays With You.

Wellness is a sum total of what we do, what we eat, and most importantly, what stays closest to us all day. While we often focus on routines and habits,...

March 16, 2026 Smera Shaji

A Love Letter To You

Dear you,Remember when lingerie felt like a soft audition? Something you wore, hoping someone else would like it. Yeah… we’ve moved on. This is your love letter back to the...

Size Chart (INCH)
Alpha Size	Waist / Hip
XS	30 / 32-33
S	32 / 34-35
M	34 / 36-37
L	36 / 38-39
XL	38 / 40-41
XXL	40 / 42-43
3XL	42 / 44-45
4XL	44 / 46-47

Size Chart (CM)
Alpha Size	Waist / Hip
XS	75 / 80-84
S	80 / 85-89
M	85 / 90-94
L	90 / 95-99
XL	95 / 100-104
XXL	100 / 105-109
3XL	105 / 110-114
4XL	110 / 115-119

Size	Under Bust (CM/M)	Over Bust (CM/M)
Size	Under Bust (CM/M)	Cup A	Cup B	Cup C	Cup D	Cup E	Cup F
28	59–64	71–74	74–76	76–79
30	64–69	76–79	79–81	81–84
32	69–74	81–84	84–86	86–89	89–92	92–94	94–97
34	74–79	86–89	89–92	92–94	94–97	97–99	99–101
36	79–84	92–94	94–97	97–99	99–101	101–104	104–106
38	84–89	97–99	99–101	101–104	104–106	106–109	109–111
40	89–94	101–104	104–106	106–109	109–111	111–114	114–116
42	94–99	106–109	109–111	111–114	114–116	116–119	119–121
44	99–104	111–114	114–116	116–119	119–121	122–124	124–127

Size	Under Bust (CM/M)	Over Bust (CM/M)
Size	Under Bust (CM/M)	Cup A	Cup B	Cup C	Cup D	Cup E	Cup F
28	59–64	71–74	74–76	76–79
30	64–69	76–79	79–81	81–84
32	69–74	81–84	84–86	86–89	89–92	92–94	94–97
34	74–79	86–89	89–92	92–94	94–97	97–99	99–101
36	79–84	92–94	94–97	97–99	99–101	101–104	104–106
38	84–89	97–99	99–101	101–104	104–106	106–109	109–111
40	89–94	101–104	104–106	106–109	109–111	111–114	114–116
42	94–99	106–109	109–111	111–114	114–116	116–119	119–121
44	99–104	111–114	114–116	116–119	119–121	122–124	124–127