News

October 06, 2025 Globo

More Than A Pretty Pink Ribbon

As October descends, your mind automatically turns to pumpkins and costumes. But the month of October is more than that; it is also the month of Breast Cancer Awareness. Let’s...

The Ultimate Guide to EFG Cup Bras: Support and Comfort for Every Size

May 28, 2025 Smera Shaji

The Ultimate Guide to EFG Cup Bras: Support and Comfort for Every Size

For women with larger bust sizes, finding the perfect bra is not just about style; it’s about comfort, support, and confidence. Women with EFG cup sizes often face unique challenges,...

Comfort that Cares: A Better Choice for the Environment

May 28, 2025 Smera Shaji

Comfort that Cares: A Better Choice for the Environment

Every year, World Environment Day invites us to pause and reflect- not just on the big, visible changes we can make, but the quiet, daily decisions that shape our planet’s...

Lingerie for Every Phase: Choosing Innerwear That Grows with You

May 28, 2025 Smera Shaji

Lingerie for Every Phase: Choosing Innerwear That Grows with You

A woman’s body evolves through many seasons, from adolescence to motherhood and beyond. And through every stage, the need for well-made, thoughtful innerwear remains constant. We believe lingerie should do...

Size Chart (INCH)
Alpha Size	Waist / Hip
XS	30 / 32-33
S	32 / 34-35
M	34 / 36-37
L	36 / 38-39
XL	38 / 40-41
XXL	40 / 42-43
3XL	42 / 44-45
4XL	44 / 46-47

Size Chart (CM)
Alpha Size	Waist / Hip
XS	75 / 80-84
S	80 / 85-89
M	85 / 90-94
L	90 / 95-99
XL	95 / 100-104
XXL	100 / 105-109
3XL	105 / 110-114
4XL	110 / 115-119

Size	Under Bust (CM/M)	Over Bust (CM/M)
Size	Under Bust (CM/M)	Cup A	Cup B	Cup C	Cup D	Cup E	Cup F
28	59–64	71–74	74–76	76–79
30	64–69	76–79	79–81	81–84
32	69–74	81–84	84–86	86–89	89–92	92–94	94–97
34	74–79	86–89	89–92	92–94	94–97	97–99	99–101
36	79–84	92–94	94–97	97–99	99–101	101–104	104–106
38	84–89	97–99	99–101	101–104	104–106	106–109	109–111
40	89–94	101–104	104–106	106–109	109–111	111–114	114–116
42	94–99	106–109	109–111	111–114	114–116	116–119	119–121
44	99–104	111–114	114–116	116–119	119–121	122–124	124–127

Size	Under Bust (CM/M)	Over Bust (CM/M)
Size	Under Bust (CM/M)	Cup A	Cup B	Cup C	Cup D	Cup E	Cup F
28	59–64	71–74	74–76	76–79
30	64–69	76–79	79–81	81–84
32	69–74	81–84	84–86	86–89	89–92	92–94	94–97
34	74–79	86–89	89–92	92–94	94–97	97–99	99–101
36	79–84	92–94	94–97	97–99	99–101	101–104	104–106
38	84–89	97–99	99–101	101–104	104–106	106–109	109–111
40	89–94	101–104	104–106	106–109	109–111	111–114	114–116
42	94–99	106–109	109–111	111–114	114–116	116–119	119–121
44	99–104	111–114	114–116	116–119	119–121	122–124	124–127